Meru culture is fasting disappearing due to historical reasons and the economic situation of indigenous is deteriorating rapidly due to climate change and environmental destruction threatening life of the Tanzanian community.
Cultural tourism offers potential cultural products and services for tourist while being a tool for poverty eradication within local communities through empowering them in tourism activities enhancing economic standards with awareness of cultural heritage and environmental conservation.
Through cultural tourism the communities obtain market for their local products and services contributing to improvement of local production.
To become a world class cultural and tourist operations facility.
To provide first class service to customers within a natural and cultural caring environment while developing local community and promoting local culture and tradition of Meru ethnic of Tanzania.